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Did Apple Copy LG? New iPad Pro Ad Sparks Controversy

Apple, Controversy, Copy, iPad, Pro, Sparks

A new iPad Pro ad has sparked controversy for its similarities to a previous LG ad. The ad, which features a tablet being used in various everyday scenarios, has drawn criticism for its striking resemblance to the earlier LG commercial. Is this a case of inspiration or imitation? Stay tuned for more updates on this developing story.





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Apple unveiled the new M4 iPad Pro during its recent “Let Loose” event, accompanied by a controversial ad that sparked mixed reactions. The ad showcases a hydraulic press crushing items like musical instruments and books, transforming them into the new iPad. Interestingly, it seems Apple may have drawn inspiration from a 2008 LG ad for the KC910 Renoir smartphone. The LG ad also featured a hydraulic press destroying objects to reveal the new phone, a concept that Apple seemingly replicated in its iPad Pro ad.

Criticism towards Apple’s ad mounted, with many pointing out the striking resemblance to LG’s older commercial. Some even expressed disbelief that Apple, with its resources, would mimic a concept from over a decade ago. Notable figures in Hollywood, including Hugh Grant and Asif Kapadia, spoke out against the ad, decrying its portrayal of the “destruction of the human experience.” Critics questioned the creative direction and accused Apple of undermining the efforts of content creators.

In response to the backlash, Apple issued an apology for the ad, acknowledging that it missed the mark and emphasizing its commitment to fostering creativity. Despite the apology, the ad continues to circulate online, though Apple confirmed it would not be broadcasted on TV. The controversy surrounding the ad has sparked discussions about originality in advertising and the impact of Marketing on artistic expression.

For a closer look at both the LG and Apple ads, you can watch them below. It remains to be seen how this incident will shape Apple’s future Marketing strategies and how the company will address concerns about creativity and originality in its promotional campaigns.

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1. What is the controversy surrounding the new iPad Pro ad?
The controversy stems from claims that the ad may have been inspired by a previous ad by LG.

2. Was the new iPad Pro ad actually inspired by a LG ad?
While there are similarities between the two ads, it has not been confirmed that the iPad Pro ad was directly inspired by the LG ad.

3. How are people reacting to the similarities between the two ads?
People have mixed reactions to the similarities, with some feeling it is unoriginal and others not seeing an issue with companies drawing inspiration from each other.

4. Will there be any consequences for the creators of the iPad Pro ad?
It is unclear if there will be any consequences as a result of the similarities between the two ads. Apple has not made a statement addressing the issue.

5. Does this controversy affect the popularity or sales of the iPad Pro?
It is too soon to tell if the controversy will have any impact on the popularity or sales of the iPad Pro. However, some consumers may consider this issue when making purchasing decisions.

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