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Apple says sorry for iPad Pro commercial uproar

Apple, Commercial, iPad, Pro, Uproar

Tech giant Apple has issued an apology for its recent controversial ad promoting the iPad Pro. The advertisement came under fire for its unrealistic portrayal of the device’s capabilities. The company expressed regret for any confusion caused and emphasized its commitment to providing accurate information to consumers.





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Apple recently issued an apology for its latest iPad Pro advertisement after facing criticism from the public. The ad, shared on social media by Apple CEO Tim Cook, received backlash for seemingly glorifying technology’s impact on human creativity and art. In response, Apple’s vice president of Marketing communications, Tor Myhren, admitted that the company had “missed the mark” with the video.

The controversial ad features symbols of human creativity being crushed by a hydraulic press, with the new iPad Pro being revealed as the metal slabs lift. Despite the negative feedback, Apple has not removed the ad from Cook’s social media account.

The swift backlash from internet users highlighted concerns about AI potentially replacing workers, including those in creative fields. Actor Hugh Grant even criticized the ad, calling it “the destruction of the human experience.” In light of the criticism, Apple has decided not to air the ad on television.

This rare apology from Apple demonstrates the company’s commitment to empowering creatives worldwide. For more news updates and newsletters from CNN, sign up on their website.

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1. What was the controversy surrounding Apple’s iPad Pro ad?
The controversy stemmed from the claim that the iPad Pro is a computer replacement.

2. Why did Apple apologize for the ad?
Apple apologized because the claim that the iPad Pro can replace a computer is not universally accepted.

3. Is the iPad Pro truly a computer replacement?
It depends on the user’s needs and preferences, but it may not be a suitable replacement for all users.

4. What did Apple do to address the controversy?
Apple revised the ad and clarified the capabilities of the iPad Pro in relation to traditional computers.

5. How has the public responded to Apple’s apology?
The public response has been mixed, with some users appreciating Apple’s transparency and others feeling disappointed in the misleading advertising.

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