Articles for tag: AI Agents, brand trust, digital marketing, future of travel, online travel agencies, technology infrastructure, Travel Industry

Market News

Boosting Online Travel Agencies: How AI Agents Enhance Customer Experience and Drive Sales in the Travel Industry

This article explores how AI agents are set to enhance online travel agencies (OTAs) rather than replace them. Experts, including Mario Gavira from Kiwi.com, argue that OTAs will benefit from their strong Market presence, financial stability, and technological infrastructure, making them vital partners for AI platforms. Major tech companies like Google and Microsoft are investing ...

Market News

AI

Generative AI faces disillusionment amid abandonment fears, yet Tripadvisor champions its potential, achieving massive success through personalized travel solutions.

Generative AI, which gained attention with the launch of ChatGPT two years ago, is now facing skepticism as many projects are expected to be abandoned soon. According to Gartner, over 30% of generative AI initiatives may falter after their initial testing phases by 2025, indicating a decline in confidence. Despite this, some companies like Tripadvisor ...

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