Artificial intelligence (AI) tools are changing how businesses approach their Marketing and sales strategies by enhancing what humans can do and adapting to changes in buyer behavior. A new report from Forrester, presented at the B2B Summit in Phoenix, discusses the growing importance of AI agents in B2B operations. It highlights immediate benefits for Marketing ...
Artificial intelligence (AI) goes beyond popular tools like ChatGPT; it includes intelligent AI agents designed to handle routine tasks automatically. These agents can analyze data, manage customer relationships, streamline hiring, and automate Marketing, allowing employees to focus on more complex work. With various AI agents available, businesses can choose user-friendly options that efficiently automate tasks, ...
The future of Customer Relationship Management (CRM) is more about improving data management than just using advanced technologies like AI. In a discussion featuring industry experts, it was emphasized that successful CRM depends on how effectively we handle and govern our data. Sheryl Kingstone highlighted that data is the key asset organizations need to focus ...
