Artificial intelligence (AI) is transforming the shopping experience, offering personalized recommendations that enhance how consumers find and purchase products. During a discussion at the ADWEEK House in Las Vegas, experts emphasized the need for retailers and brands to align AI strategies with consumer motivations. As AI takes on more roles in the buying process, it’s ...
Salesforce’s latest Connected Shoppers Report highlights the pressures retailers are facing, including rising customer acquisition costs and increased returns, which are squeezing margins. To adapt, retailers are prioritizing AI and unified commerce strategies that streamline operations and enhance customer experiences. As consumer shopping behaviors evolve, physical store purchases are declining, while digital shopping is spreading ...
Salesforce’s sixth Connected Shoppers Report highlights the challenges and opportunities in the retail landscape. Retailers are feeling the squeeze from rising customer acquisition costs, returns, inflation, and changing consumer preferences. To meet evolving customer needs, they are increasingly turning to AI and unified commerce strategies to streamline operations and enhance shopping experiences. While physical stores ...
As businesses increasingly adopt Generative AI, Marketing is becoming more personalized and sophisticated. This rise in advanced Marketing strategies may create a higher cognitive load on our brains, impacting our decision-making. Some propose creating an AI agent to filter out manipulative content, giving us only the information we genuinely care about. However, others raise concerns ...
A recent survey by Adobe revealed that many people are starting to use generative-AI chatbots as personal shopping assistants. Out of 5,000 U.S. consumers surveyed, 39% reported using AI for help with online shopping, and 53% plan to do so this year. However, while AI is becoming a popular tool, not all interactions lead to ...
A recent survey by Adobe reveals that more people are using generative AI chatbots as personal shopping assistants. The study, which involved 5,000 consumers in the U.S., found that 39% of participants currently seek AI help for online shopping, with 53% planning to do so this year. However, it’s important to note that even though ...
Cryptocurrency is transforming how we manage money and invest, moving beyond a niche enthusiast Market to mainstream finance. Its decentralized nature allows individuals to control their assets without traditional banks, providing greater financial autonomy. This shift is especially significant for the 1.7 billion people globally without access to banking services. The crypto Market also offers ...
Vurvey Labs has launched Vurbs, an innovative AI agent ecosystem that leverages real-time human insights. Unlike traditional large language models, which are static, Vurbs are dynamic and evolve through continuous interaction with people. The platform uses a unique “People Model,” gathering insights from over 3 million global consumers to better understand and predict consumer behavior. ...
There are growing worries that brands might lose touch with their customers as more people turn to AI agents for shopping on retail media networks and the web. This shift could significantly impact paid media, search, and search engine optimization strategies. In a recent conversation with Jim Yu from BrightEdge, experts discussed these concerns and ...
Concerns are growing that brands could lose touch with consumers as more people use AI agents to shop online. This shift is expected to significantly impact paid media, search, and search engine optimization. Jim Yu from BrightEdge discusses these changes in an interview with Data & Programmatic Insider. As shopping habits evolve with the increasing ...
