Concerns are growing that brands could lose touch with consumers as more people use AI agents to shop online. This shift is expected to significantly impact paid media, search, and search engine optimization. Jim Yu from BrightEdge discusses these changes in an interview with Data & Programmatic Insider. As shopping habits evolve with the increasing ...
OpenAI has introduced its new tool, Operator, marking a significant advancement towards an age of intelligent shopping, referred to as Agentic Commerce. This tool allows users to share their shopping preferences and payment details, enabling AI agents to find and make purchases on their behalf. With partnerships from major services like DoorDash and Uber, the ...
Perplexity is an AI-powered tool that helps users find and shop for products without overwhelming sponsored ads or irrelevant links. When you ask it for the best handbag under $1,500, it presents a curated list, featuring bags like Chloé’s Kiss Small and Strathberry’s Mosaic, along with their prices and features. Although this new shopping feature ...
