Jellyfish, a part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across major platforms like Google, Meta, and Amazon. This technology mimics a junior media buyer, significantly speeding up campaign launches by up to 65% and cutting down team sizes from dozens to just a few. The AI ...
Scope3 recently launched its new AI-driven “agentic advertising platform” at their first Landscape conference in New York City. Led by CEO Brian O’Kelley, this initiative aims to revolutionize the ad tech industry by enhancing supply chain efficiency and addressing brand safety issues. The platform allows advertising partners to create smarter media products through automated media ...
Scope3 has introduced a new platform aimed at creating efficient and sustainable media products. The Agentic Media Platform is designed for publishers, adtech companies, and agencies to develop AI agents for media buying. It provides a centralized hub for managing these products and accessing special AI tools, using proprietary data to enhance media quality. The ...
AI agents are set to transform digital advertising, especially on platforms like Amazon. These intelligent assistants can summarize information, answer questions, and even make buying decisions for users. This raises important questions about the future of online ads: will they become less effective, or will AI create a more refined advertising model? While some fear ...
