Scope3 recently launched its new AI-driven “agentic advertising platform” at their first Landscape conference in New York City. Led by CEO Brian O’Kelley, this initiative aims to revolutionize the ad tech industry by enhancing supply chain efficiency and addressing brand safety issues. The platform allows advertising partners to create smarter media products through automated media buys, optimizing transactions at a granular level. With partnerships including Amazon and Ebiquity, this platform offers improved targeting and reduced ad spending. Additionally, Ebiquity introduced the ERA Curriculum to support best practices in advertising, further integrating into the Scope3 platform for enhanced compliance and risk management.
Today,Scope3 announced its new AI-powered “agentic advertising platform” at the inaugural Landscape conference held in New York City. This event marks a significant step for Scope3, as the company aims to reshape the advertising technology sector. Brian O’Kelley, the CEO of Scope3 and a well-known figure in ad tech, highlighted the potential of this initiative to challenge existing industry practices.
The agentic advertising platform is designed to streamline the supply chain in digital media buying. It promises to tackle common issues such as brand safety and inefficient ad spending. Scope3’s new AI-driven approach aims to optimize media transactions on a granular level, enhancing targeting capabilities and minimizing waste. This platform is a part of their collaboration with well-known partners like Amazon and Ebiquity.
With the introduction of features like “Brand Standards,” media teams can now use AI to set their preferences for where their ads should appear, offering a more flexible solution to brand safety. This development is expected to elevate how advertisers interact with digital platforms and ensure that their messaging reaches the right audiences effectively.
In addition to Scope3’s launch, Ebiquity has introduced its advertising best practices framework called the “Effective Responsible Advertising (ERA) Curriculum.” This initiative aims to support brands by providing guidelines and compliance standards that align with modern AI applications.
Through these advancements, both Scope3 and Ebiquity are working towards a more responsible and efficient advertising ecosystem. Their focus on AI technology seeks to enhance the effectiveness of advertising while addressing sustainability concerns.
Tags: Scope3, advertising technology, AI platform, digital media, brand safety, Ebiquity
What is Scope3’s agentic platform?
Scope3’s agentic platform is designed to change how advertising technology works. It gives users more control and aims to make advertising more effective and transparent.
How does Scope3 improve ad tech?
Scope3 improves ad tech by using advanced data insights. This helps businesses make better ad decisions and connect with their target audience more efficiently.
What are the benefits of using Scope3’s platform?
Using Scope3’s platform can lead to better ad performance, increased transparency in ad spending, and more accurate audience targeting. This helps companies save money and get better results.
Who can benefit from using Scope3?
Marketing teams, advertisers, and companies of all sizes can benefit from Scope3. It’s especially useful for those looking to enhance their advertising strategies and create more meaningful connections with their audiences.
Is Scope3 easy to use?
Yes, Scope3 is designed to be user-friendly. The platform provides helpful tools and support, making it easier for users to navigate and utilize its features effectively.