 "Livpure aims for 1 million water service subscriptions, targeting Rs 900 crore revenue by scaling affordable clean water access.")
Livpure is set to revolutionize access to clean drinking water in India with its innovative water-as-a-service model. The company plans to achieve over one million subscriptions in the next four years, aiming for a revenue of around Rs 900 crore this fiscal year—a growth of 55-60% from last year. Currently, with a customer base of over 250,000, Livpure holds a 65% share in the subscription Market. The installation of water purifiers is free, and customers only pay for a subscription plan. To expand its reach, Livpure plans to grow from 26 operational cities to 50-75 cities in the next few years, addressing the critical need for purified water across India.
Livpure Eyes Major Growth with Innovative Water-as-a-Service Model
Livpure, a leading name in the water purification industry, is making bold strides with its unique water-as-a-service model. The company’s Managing Director, Rakesh Kaul, recently highlighted their goal of reaching over 1 million subscriptions within the next four years. This initiative aims to enhance access to clean and affordable purified water across India.
In an ambitious plan, Livpure is targeting a revenue of around Rs 900 crore this fiscal year, which would mark a growth of 55-60 percent compared to the previous year. Kaul pointed out that despite India being a vast country, the penetration of water purifiers remains low, currently at only 7 to 8 percent of total households.
To address this challenge, Livpure introduced the water-as-a-service model four years ago. This model allows customers to receive water purifiers with free installation, requiring them only to pay for a subscription service. Options range from monthly plans to annual subscriptions, making it easier for consumers to access clean drinking water.
Since launching this model, Livpure has gained a strong foothold, with more than 250,000 customers and over 65 percent of the subscription Market share. Kaul noted the company’s aim to expand its operational reach from 26 cities to between 50 and 75 cities in the next two to three years, ultimately targeting a much larger audience.
The recent fundraising of Rs 233 crore from M&G Investments and Ncubate Capital will significantly boost Livpure’s subscription model and operational capabilities. With plans to invest in new technologies and expand their manufacturing capacity, Livpure is set to revolutionize the clean water landscape in India.
As the company continues to grow, their commitment to ensuring access to safe water for all Indians remains a top priority. According to Kaul, “The whole idea is how do we ensure access to clean and purified water, and the cost is reduced to the billion Indians.”
Livpure is targeting a promising future by focusing on both innovation and customer service, solidifying its position as a leader in the water purification Market.
Tags: Livpure, water purification, water-as-a-service, clean drinking water, India, business growth, subscriptions, Rakesh Kaul, investment, innovative solutions.
What is Livpure planning for the next four years?
Livpure aims to reach over one million subscriptions for its water purifiers in the next four years.
How does the subscription model work?
Customers can subscribe to Livpure’s water purifiers for regular maintenance and filter changes. They pay a monthly or yearly fee for this service.
Why choose Livpure over other water purifiers?
Livpure offers reliable products with strong customer support and a convenient subscription service that ensures clean water without hassle.
Is the subscription service affordable?
Yes, Livpure aims to provide an affordable subscription model to make clean drinking water accessible for everyone.
Can I cancel my subscription anytime?
Yes, Livpure allows customers to cancel their subscription whenever they want, making it flexible and easy to manage.
