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Bud Light losing ground as Modelo and Coors surge ahead in beer sales battle

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Bud Light continues to see declining sales as competitors Modelo and Coors battle to maintain their Market gains. Despite aggressive efforts to boost revenue, Bud Light struggles to keep up with the growing popularity of its rivals. As consumer preferences shift towards craft brews and Mexican imports, these beer giants are facing stiff competition in the beer Market.





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The dust is settling, and results from the beer giants are coming in. Bud Light parent company Anheuser-Busch InBev posted better-than-expected Q1 results, a year after an advertising campaign kicked off a boycott starting April 2023.

Yet, Constellation Brands and Molson Coors have been fighting to hold on to their gains from Bud’s losses while looking for more room to grow.

Revenue for Anheuser-Busch jumped 2.6% to $14.55 billion from higher prices, but volume sold dropped 0.6%, though it was less than anticipated. The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light.

Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.

“We’ve lost a whole generation of hardcore Bud Light shoppers,” Bump Williams of Bump Williams Consulting told Yahoo Finance. “It’s going to take us at least 10 years to try and recapture what we lost in one year.”

Williams said AB InBev will have to “buy” shoppers. As Gen Zs grow up and turn 21, they’ll turn to brands that made an impression on them in their younger years.

Since the plunge in Bud Light’s sales first hit in Q2 2023, its next quarterly results will be the true test of the company.

“We think a lot of consumers are never going back … but some are coming back,” CFRA analyst Garrett Nelson told Yahoo Finance.

Over the last four-week period, Bud Light sales are still down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.

Nelson called Molson Coors the “primary beneficiary of the fallout.”

In Molson Coors’s Q1 results, CEO Gavin Hattersley said grocery shelf space is expected to increase for both Miller Lite and Coors Light, and Coors Banquet.

Hattersley believes that will lead to higher sales, especially ahead of the critical summer season.

Yet, Constellation Brands is the “massive winner,” according to Williams. “Everything they have in the marketplace is growing — everything,” he commented.

Last June, Modelo overtook Bud Light as the No. 1 beer in the US. Its CEO Bill Newlands seemed confident that the company could keep its momentum.

Constellation’s beer volumes jumped 8.9% year over year in the latest quarter while sales jumped 11%, both beating Wall Street estimates.

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1. Why are Bud Light sales declining?
– Bud Light sales are falling due to increased competition from other beer brands like Modelo and Coors, as well as changing consumer preferences towards craft and imported beers.

2. How are Modelo and Coors fighting to keep their gains?
– Modelo and Coors are implementing strategic Marketing campaigns and introducing new products to attract customers and increase their Market share in the beer industry.

3. What is contributing to the change in consumer preferences?
– Consumers are becoming more interested in trying a variety of beers, including craft and imported options, leading to a shift away from traditional domestic brands like Bud Light.

4. Will Bud Light be able to regain its Market share?
– It’s uncertain if Bud Light will be able to regain its lost Market share, as competition in the beer industry continues to intensify and consumer preferences evolve.

5. How can Bud Light adapt to the changing Market trends?
– Bud Light can adapt by expanding its product offerings to include more craft or flavored beer options, as well as investing in targeted Marketing campaigns to appeal to a broader range of consumers.

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