In 2025, businesses are shifting from experimenting with artificial intelligence (AI) to implementing it fully, partnering human efforts with AI to enhance customer success. Salesforce highlights key trends shaping the business landscape in Thailand. This includes the rise of autonomous AI agents that can make decisions independently, improving productivity and customer experiences. Companies are encouraged to adopt ready-made AI solutions for quicker and more effective deployment. Additionally, a thriving local AI ecosystem is emerging, creating tailored solutions for Thailand’s specific needs. These advancements streamline operations, enhance customer service, and redefine collaboration between humans and AI agents, leading to better growth opportunities and customer engagement.
This year marks a significant shift in the business landscape, as companies move from merely experimenting with artificial intelligence (AI) to implementing purpose-driven AI agents that enhance customer interactions. Salesforce, a leader in customer relationship management, is at the forefront of this change, identifying key trends shaping the future of AI in Thailand for 2025.
As businesses embrace this third wave of AI, the focus will be on integrating autonomous agents into daily operations. These agents can make decisions and take actions without human oversight, allowing companies to enhance productivity and provide personalized customer experiences. David Mould, Salesforce’s country chief technology officer for Thailand and Vietnam, emphasizes that this year will be critical for realizing the tangible benefits AI agents can deliver.
Key Trends for 2025
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Growth Opportunities Through Autonomous Agents
Companies are increasingly recognizing the potential of autonomous agents to drive topline growth. For instance, banks can better understand their clients’ spending habits and identify untapped revenue streams through deeper data analysis. -
Out-of-the-Box Solutions Lead to Faster Implementation
Businesses are encouraged to adopt ready-made AI solutions instead of attempting do-it-yourself approaches. Out-of-the-box technology enables quicker deployment and immediate impact, avoiding the hidden costs associated with custom solutions. -
Developing a Local AI Ecosystem
Thailand is poised for an organic AI ecosystem where local talent creates tools tailored to the country’s unique needs. This mirrors the success seen in mobile app development and enables innovation specific to local industries like travel and tourism. -
AI Enhances Customer Service Models
Rather than solely increasing staff numbers, companies can implement AI agents to handle customer inquiries efficiently. For example, Heathrow Airport leverages AI technology to manage thousands of travel inquiries in real-time, improving customer service without additional complexity. - Collaboration Among Agents
The development of AI agents that can communicate and create other agents is on the horizon. This interconnected network will streamline operations, allowing human employees and AI agents to work closely together, enhancing productivity and customer experiences.
In conclusion, 2025 is set to redefine how businesses interact with customers through AI. The emergence of purpose-driven AI agents will transform workflows, enhance engagement, and support business growth, marking an exciting time for companies in Thailand and beyond.
Tags: AI Trends, Salesforce, Business Growth, Customer Experience, Thailand AI
What are AI agents?
AI agents are computer programs that can perform tasks on their own, like answering questions, shopping online, or helping with work. They use artificial intelligence to learn and improve over time.
How will AI agents change our daily lives?
AI agents will make our daily tasks easier by automating repetitive activities. This means you can focus more on important things while the agents handle routine chores for you.
Are AI agents safe to use?
Yes, AI agents are generally safe, but it’s essential to use trusted services. Always be cautious about sharing personal information and ensure the software is secure.
Can AI agents replace jobs?
Some jobs may change, and certain tasks could be automated by AI agents. However, they are more likely to assist workers rather than fully replace them, helping people be more efficient.
How do I start using AI agents?
To start using AI agents, look for apps or services that offer them. You can find options for virtual assistants, customer service bots, and more by searching online or in app stores.
