Fullstory, a leader in behavioral data solutions, has launched innovative tools to help businesses gain valuable insights into customer and employee behaviors. Their new offerings, powered by AI, allow companies to optimize digital experiences and make data-driven decisions more efficiently. The StoryAI feature helps in simplifying data analysis and enhancing personalization without manual effort. Additionally, the Workforce solution provides insights into employee digital tool usage, improving workflows and productivity. Fullstory aims to empower organizations by transforming behavioral data into actionable insights, ultimately driving growth and better user experiences. For more, visit Fullstory’s official website.
Fullstory Unveils Innovative AI Solutions for Businesses in 2025
Fullstory, a top behavioral data company based in Atlanta, has introduced its latest suite of solutions designed to help businesses harness customer and employee insights. This cutting-edge technology aims to improve decision-making, enhance performance, and optimize digital experiences.
As businesses adapt to increasingly complex digital interactions, extracting valuable insights from vast behavioral data can be a challenge. Fullstory’s new offering, powered by advanced AI agents, provides organizations with the necessary tools to understand customer and employee behaviors, reduce friction, and enable smarter decision-making.
Scott Voigt, CEO of Fullstory, emphasized the importance of efficient decision-making. He explained that “Agentic AI” accelerates human decision processes, allowing teams to identify patterns and act swiftly, without replacing human judgment.
Introducing StoryAI
One of the standout features of Fullstory’s new offerings is StoryAI. This collection of proprietary AI agents enhances various Fullstory products by enabling businesses to gain deep analytics effortlessly. With StoryAI, users can:
– Simplify reporting and identify leaks in the conversion funnel
– Spot potential issues early to help retain customers and increase revenue
– Ask questions in natural language and receive instant, actionable insights
– Predict user behavior for personalized experiences
– Detect fraudulent activities effectively
John Serrano from JetBlue praised StoryAI for saving time and improving decision-making by quickly identifying user struggles.
Introducing Workforce
Fullstory also launched Workforce, a tool that provides insights into employee usage of digital tools. This solution helps optimize workflows for improved productivity and ease of use. With Workforce, organizations can:
– Understand the use of internal tools and reduce unnecessary expenses
– Identify employee workflows to minimize friction and enhance efficiency
– Streamline internal support to help employees get assistance faster
Justin Hauschildt from Slalom Consulting highlighted Workforce’s ability to provide transparency about application usage, which aids in making informed business decisions.
Additional Product Updates
Fullstory now offers improved products, including Fullstory Analytics for assessing mobile and web experiences and Fullstory Anywhere, allowing data to be easily integrated into a customer’s system in real-time.
Claire Fang, chief product and technology officer at Fullstory, stated that these new solutions revolutionize the value of behavioral data, enabling businesses to make timely, informed decisions without lengthy analysis processes.
Fullstory’s advanced AI solutions are now available to enterprises aiming to enhance their customer and employee experiences. To learn more about Fullstory’s offerings, visit their website.
About Fullstory
Fullstory is on a mission to help technology leaders harness behavioral data to make better decisions. By transforming digital interactions into actionable insights, Fullstory empowers businesses to understand customer needs, personalize experiences, and drive engagement. The company operates from Atlanta and has teams across North America, EMEA, and APAC.
What is Fullstory’s new AI Agent-Powered Behavioral Data feature?
Fullstory’s AI Agent-Powered Behavioral Data is a new tool that uses artificial intelligence to analyze website user behavior. It helps businesses understand how users interact with their site and what changes they can make to improve user experience.
How does this AI feature help businesses?
This feature helps businesses by providing insights into user behavior, like what pages they visit and where they struggle. With this information, companies can make informed decisions to enhance their websites and increase customer satisfaction.
Do I need special training to use Fullstory’s AI feature?
No, you don’t need any special training. Fullstory is designed to be user-friendly, making it easy for anyone to access the insights and data it provides without requiring technical skills.
Can I try this feature for free?
Yes, Fullstory often offers a free trial. This allows you to explore the AI features and see how they can benefit your business before making a commitment.
Is there customer support available if I have questions?
Yes, Fullstory provides customer support to help users with any questions or issues they may have while using the AI Agent-Powered Behavioral Data feature. They want to make sure you have a great experience.