Fullstory, a leader in behavioral data, has launched innovative tools to help businesses gain customer and employee insights, improve decision-making, and enhance digital experiences. Their new AI-driven solutions, including StoryAI and Workforce, allow companies to analyze complex data more effectively and streamline operations without manual effort. StoryAI enables businesses to quickly identify user struggles, predict behaviors, and deliver personalized experiences. Workforce provides clarity on employee tool usage and workflow optimization. With these advancements, Fullstory aims to transform how companies leverage behavioral data, making it easier to act swiftly on insights and drive growth. Visit Fullstory’s website for more information on these powerful tools.
Fullstory Launches Innovative AI Solutions to Enhance Customer and Employee Insights
ATLANTA, April 02, 2025 – Fullstory, a major player in behavioral data analysis, has unveiled a new suite of advanced solutions aimed at improving how businesses understand their customers and employees. This latest launch addresses the challenge many companies face in navigating the complexities of digital interactions by leveraging cutting-edge artificial intelligence.
As businesses expand their online presence, extracting useful insights from large behavioral data sets can be overwhelming. Fullstory’s new solutions integrate AI agents into their offerings, empowering organizations to easily access and act on critical customer and employee behaviors. This helps eliminate obstacles, enabling smarter decision-making across the board.
CEO Scott Voigt emphasized the goal of this technology, stating, “Agentic AI isn’t about replacing human decision-making—it’s about accelerating it.” He believes that AI should handle the repetitive tasks, swiftly identify patterns, and allow teams to focus on impactful decisions rather than getting lost in data.
One of the standout features is StoryAI, a collection of proprietary AI agents integrated throughout Fullstory’s products. StoryAI transforms how businesses analyze data, providing deep analytics without manual investigation. Key capabilities include:
– Streamlining reviews and simplifying reporting
– Spotting potential issues to prevent customer churn
– Allowing users to query data using natural language for instant answers
– Predicting user behavior to personalize experiences and increase revenue
– Identifying fraudulent activities quickly
John Serrano, a digital operations manager at JetBlue, shared his positive experience, stating, “Fullstory’s StoryAI instantly identifies user struggles, improving our decision-making and enhancing customer experience.”
Fullstory also introduced Workforce, a tool providing insights into employee tool usage. Workforce allows businesses to:
– Analyze the usage of internal tools to reduce wasted licenses
– Identify workflow gaps and improve employee efficiency
– Enhance internal support to assist employees effectively
Justin Hauschildt from Slalom Consulting emphasized how Workforce has improved transparency in productivity across applications, leading to better decision-making.
Fullstory’s suite extends beyond these offerings, introducing Fullstory Analytics for mobile and web experience assessments and Fullstory Anywhere for real-time streaming of behavioral data into customers’ data ecosystems.
Claire Fang, Chief Product and Technology Officer, noted, “Our new solutions completely reimagine what value behavioral data can bring to businesses. Companies can now act quickly, leaving behind the days of sifting through data manually.”
The new AI-driven tools from Fullstory are now available for enterprises looking to transform their digital experiences. For more information about Fullstory’s innovative offerings, visit www.fullstory.com/platform.
By harnessing the power of behavioral data and AI, Fullstory is poised to help businesses enhance both customer satisfaction and employee performance, driving growth and success.
Tags: Fullstory, AI Solutions, Behavioral Data, Customer Insights, Employee Experience, StoryAI, Workplace Optimization, Digital Transformation, Analytics Tools.
What is Fullstory’s AI Agent-Powered Behavioral Data?
Fullstory’s AI Agent-Powered Behavioral Data is a new tool that helps businesses understand how users interact with their websites or apps. It uses advanced AI to analyze user behavior and make sense of the data, so companies can improve their services.
How does the AI work in this tool?
The AI analyzes patterns in user behavior by tracking clicks, scrolls, and navigation. It learns from this data to provide insights and recommendations, helping businesses better meet their customers’ needs.
What benefits can companies expect from using this technology?
Companies can expect to see enhanced user experiences, increased customer satisfaction, and higher conversion rates. The AI helps identify issues that may be causing problems for users, allowing companies to fix them quickly.
Is the data collected by Fullstory secure?
Yes, Fullstory takes data security seriously. They follow strict protocols to ensure that user data is protected and used responsibly, keeping privacy concerns in mind.
Can small businesses use Fullstory’s AI technology?
Absolutely! Fullstory’s AI technology is designed for businesses of all sizes, including small businesses. It provides valuable insights that can help anyone improve user experience and grow their brand.