At Adobe Summit ’25, attendees got an exciting preview of the company’s innovative ideas in the Sneaks segment, hosted by celebrity Ken Jeong. These experimental projects, designed by Adobe employees, often lead to real-world applications, with a significant percentage making it to release. Notable concepts included Project Perfect Context, which combines customer data for enhanced insights, and Project Slide Wow, which automates slide creation for presentations. Other projects focused on simplifying content management and improving user experience through AI. These advancements aim to streamline workflows for marketers and creative teams, making it easier to connect with audiences and deliver impactful campaigns. Stay tuned for the future of Adobe’s AI-driven tools.
Adobe Summit 2025: Sneak Peeks at Revolutionary Innovations
During the annual Adobe Summit, held this year, attendees were given an exclusive first look at several groundbreaking innovations through what is called “Sneaks.” Approximately 40% of features presented in Sneaks eventually launch commercially, making this event a highly anticipated part of the conference. Noteworthy past introductions, such as the Generative Fill tool, originated from these sneak previews.
Among the freshest ideas revealed, many emphasize the potential of artificial intelligence in Marketing and creative workflows. Here we highlight some standout projects from this year:
Project Perfect Context
This proposed AI tool aims to deepen marketers’ understanding of their customers. By integrating external insights—like economic data and global weather—with internal behavior analytics, teams can craft Marketing strategies that better resonate with their target audiences.
Project Slide Wow
Creating presentation slides can consume significant time, particularly for senior leadership. Project Slide Wow automatically transforms data from Adobe’s Customer Journey Analytics into engaging PowerPoint presentations, complete with visualizations and speaker notes. Presenters can also extract real-time data insights during their presentation to enhance their delivery.
Project Site Leap
Transitioning to new content management systems can present challenges for many companies. Project Site Leap simplifies this process through an AI-driven approach that imports existing website content into Adobe Experience Manager (AEM) effortlessly, aligning it with modern design standards.
Project Get Savvy
This initiative aims to empower marketers during campaign launches by providing real-time interaction with AI agents. They can brainstorm, create content, and develop audience personas with ease, streamlining the campaign creation process significantly.
Project Frame Sense
This project utilizes generative AI to craft personalized video experiences for the travel and hospitality sectors. By connecting customer insights with video content, it ensures that Marketing materials reflect individual customer preferences, increasing engagement.
Project Panorama
Understanding user interactions in mobile applications is vital yet complex. Project Panorama offers a visual map detailing user journeys, updating in real-time to track performance metrics and behavior. This feature allows marketers to optimize user engagement strategies effortlessly.
Project Vision Cast
This innovative tool aims to enhance collaboration between Marketing teams and creatives. Utilizing generative AI, it integrates data-driven insights with brand imaging to formulate new product concepts, fostering better teamwork and brainstorming.
As Adobe continues to pave the way for AI-driven solutions in Marketing, these Sneaks demonstrate how technology can improve workflows and enhance customer experiences. For ongoing coverage and additional insights, stay tuned to our blog.
Tags: Adobe Summit, Sneaks, AI Innovations, Marketing Solutions, Customer Experience, Project Highlights
What are Adobe’s new AI projects about?
Adobe’s latest projects focus on using artificial intelligence (AI) to enhance creative tools. These AI agents help users work faster and smarter, making tasks like photo editing and video production easier.
How do AI agents improve my creative work?
AI agents can automate repetitive tasks, suggest design changes, and even help with content creation. This means you can spend less time on boring tasks and more time being creative.
Are these AI features easy to use?
Yes! Adobe designs its AI features to be user-friendly. Whether you’re a beginner or an expert, you’ll find that the AI tools integrate seamlessly into your existing workflow.
Do I need special skills to use these AI tools?
No special skills are needed! Adobe’s AI features are built to assist everyone, from novices to professionals. The tools provide guidance and support, so you can easily create high-quality work.
Will these AI projects cost extra?
Most of Adobe’s new AI features will be included in their existing subscription plans. However, some specific advanced features may require an upgrade. It’s best to check Adobe’s website for the latest pricing details.