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LG Unveils “Affectionate Intelligence” Technology at World Premiere: A Day in the Life Experience

Affectionate Intelligence, AI technology, customer experience, FURON, LG Electronics, Microsoft partnership, smart devices

At the LG World Premiere event in Las Vegas, LG Electronics showcased its vision for AI-driven customer experiences, themed “Life’s Good 24/7 with Affectionate Intelligence.” CEO William Cho highlighted how LG’s innovative AI technology can enhance everyday life across home, mobility, and commercial spaces. The event featured engaging storytelling, demonstrating LG’s AI agent, FURON, which personalizes experiences by understanding customer needs. LG also announced a partnership with Microsoft to create empathetic AI services. From smart appliances to vehicles equipped with AI, LG aims to transform both B2C and B2B sectors, promising a commitment to improving customer value and overall satisfaction in daily life.



Company Showcases Future of AI-Powered Customer Experiences

At the highly anticipated LG World Premiere event in Las Vegas on January 6, 2025, LG Electronics revealed its innovative approach to AI-powered customer experiences through a captivating keynote by CEO William Cho. The theme, “Life’s Good 24/7 with Affectionate Intelligence,” emphasizes how AI can enhance everyday life.

The event drew over 1,000 attendees, including global media and partners, who witnessed interactive demonstrations showcasing how LG’s technology will revolutionize the customer experience in various environments, from home to commercial spaces. CEO Cho introduced the concept of “Affectionate Intelligence,” which focuses on using AI to understand and empathize with customers, creating more personalized experiences.

Key Highlights from the Event:

1. Integrated Spaces: Cho emphasized that AI should seamlessly integrate into our physical environments, enhancing both residential and commercial settings.

2. Connected Devices: LG boasts a robust network of connected devices, including smart products that collaborate with over 170 IoT brands, allowing for a cohesive customer experience.

3. Advanced AI Agents: LG’s AI agent, FURON, combines generative AI and real-time data to adapt to individual needs, ensuring customized assistance without compromising personal data privacy.

To further bolster its vision, LG announced a strategic partnership with Microsoft. This collaboration aims to blend LG’s customer insights with Microsoft’s AI technologies, promising empathetic and integrated services across homes, vehicles, and workplaces.

A Family’s Day with AI

One of the unique features of the event was a short play depicting a family’s daily life enabled by LG’s AI. From morning routines to work commutes, the AI agent FURON enhanced various aspects:

– In the morning, it adjusted the room temperature for comfort and suggested accompanying a family member to a health check-up.
– During the commute, FURON reminded the driver to grab their coffee and adjusted car settings based on their stress levels.
– At the office, AI delivered personalized entertainment options and improved audio quality based on the viewer’s feedback.

Conclusion

CEO Cho concluded the presentation by underscoring LG’s commitment to providing holistic and transformative value through AI. This initiative promises to shape experiences in both business-to-consumer and business-to-business sectors, helping create effective smart factories, AI-enhanced homes, and sustainable data centers.

As LG moves forward, the goal remains clear: to ensure that no matter where you are, the advantages of AI will be accessible, truly embodying the motto “Life’s Good.”

Keywords: AI-powered customer experiences, LG Electronics, Affectionate Intelligence

Secondary Keywords: AI integration, smart devices, customer insights

What is “Affectionate Intelligence” by LG?
Affectionate Intelligence is LG’s innovative technology that combines emotional understanding with smart home devices. It aims to create a more personalized and caring experience for users.

How does LG showcase this technology?
At the LG World Premiere, the company highlighted a typical day in a person’s life, showing how their products can adapt and respond to the user’s needs and emotions throughout the day.

What kind of products feature Affectionate Intelligence?
LG’s Affectionate Intelligence technology is used in various products, including smart home appliances, televisions, and personal devices. These products work together to enhance daily living.

Why is emotional intelligence important in technology?
Emotional intelligence in technology helps create a bond between humans and devices. This makes interactions smoother and helps devices respond better to individual preferences and feelings.

Where can I learn more about LG’s products with Affectionate Intelligence?
You can visit LG’s official website or follow their social media channels for detailed information and updates on their new products featuring Affectionate Intelligence.

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