Boost Trade Show Engagement by 42% with AI Agents: Discover Effective Strategies to Enhance Attendee Interaction and Experience
Dentsu, a leader in Marketing, enhanced the Tokyo Game Show Digital World 2024 by integrating AI characters using the Inworld AI framework. This addition aimed to boost interactivity and engagement during the virtual event, allowing attendees to interact with AI guides, celebrity avatars, and shopping assistants. The results were impressive: 95% of participants engaged with ...