MicroStrategy Rebrands as Strategy with Bitcoin-Inspired Logo for a Bold New Identity in Cryptocurrency Solutions
MicroStrategy, a business intelligence firm led by Michael Saylor, has rebranded itself as “Strategy” with a new focus on Bitcoin. This change includes a fresh logo featuring a stylized “B” and orange as the dominant color, symbolizing energy and intelligence. Strategy now claims to be the world’s first and largest Bitcoin Treasury Company. The rebranding ...