At the recent B2B Summit North America, Forrester unveiled research highlighting the need for B2B companies to adapt to the evolving landscape of buyer behavior. With younger buyers using generative AI and influencers to guide their purchasing decisions, traditional B2B strategies are becoming outdated. The research emphasizes the importance of understanding the complex buying networks ...
Forrester’s recent research reveals that B2B organizations need to adapt their strategies to align with the evolving preferences of modern buyers. Presented at the B2B Summit North America, the findings highlight the importance of leveraging AI agents and external influencers, as today’s buyers increasingly rely on diverse networks for information and support. To succeed, B2B ...
The emergence of AI-driven crypto agents is evolving much like the initial boom of ICOs, transitioning from excitement to a focus on sustainable growth. A recent report indicates that as competition increases, investors are becoming more cautious, highlighting a shift towards tangible use cases in the sector. AI agents are now prioritizing real-world applications such ...
Marriott International is set to expand its European portfolio by nearly 100 properties and over 12,000 rooms by 2026, focusing on hotel conversions and adaptive re-use projects. This ambitious expansion, representing over 40% of Marriott’s development projects in Europe, reflects the confidence of owners in the company. Marriott’s growth strategy in Europe is primarily through ...
