Articles for tag: AI shopping agents, consumer behavior, consumer connection, digital marketing strategies, paid media, retail media networks, search engine optimization

AI Agents Create Disconnect: Understanding Consumer-Brand Relationships and Addressing Concerns for 2025 and Beyond

There are growing worries that brands might lose touch with their customers as more people turn to AI agents for shopping on retail media networks and the web. This shift could significantly impact paid media, search, and search engine optimization strategies. In a recent conversation with Jim Yu from BrightEdge, experts discussed these concerns and ...