Articles for tag: AI, AI tools, Go-To-Market Strategy, Marketing, productivity gains, revenue growth, SaaS

Market News

AI in GTM: Insights from CMOs of Seismic, Sprout Social, and Deepgram on Effective Strategies and Practices

In a recent discussion, top Marketing leaders from Seismic, Deepgram, and Sprout Social shared valuable insights on how AI is reshaping go-to-Market strategies. While only about 10% of teams are effectively using AI, those that do report significant productivity boosts, ranging from 10 to 100 times. Key takeaways include starting small with specific projects, hiring ...

Market News

CEOs Tackle AI Challenges at Cisco Event: Insights on Opportunities and Risks for the Future of Business

As the new year begins, businesses remain hesitant about fully embracing artificial intelligence, with only 13% feeling ready to harness its potential, according to a Cisco survey. During the recent AI Summit, industry leaders highlighted the promise of AI, yet acknowledged significant challenges like data access, competition, and regulatory issues. Some experts believe AI’s productivity ...

Market News

AI Software Spending to Surge in 2025, Predicts Workday CEO Carl Eschenbach

In a recent interview, Workday CEO Carl Eschenbach highlighted the growing investment in AI for business applications, with a strong demand from customers for measurable returns on investment. As companies move past experimentation, they are looking for platforms that can deliver tangible benefits, particularly in productivity and cost-effectiveness. Eschenbach emphasized that high-quality data is essential ...

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