Articles for tag: Adobe Summit 2025, AI in marketing, customer experience, data-driven strategies, Digital Transformation, multi-mix modeling, personalized marketing

March 23, 2025

Key Lessons from Adobe Summit: Essential Strategies for Digital Transformation and Marketing Success

Adobe Summit 2025 shed light on the future of Marketing, emphasizing AI’s role in enhancing customer experiences while maintaining privacy. The event featured over 200 sessions, with key insights on multi-mix modeling and the importance of personalized Marketing strategies. Highlights included Jamie Dimon discussing leadership amidst tech advancements and presentations showcasing AI-driven tools that streamline ...

February 28, 2025

Market News

Ai Agents

Exploring AI Agents in Marketing: A Practical Overview for Effective Strategies and Enhanced Customer Engagement

The concept of an “agent” has evolved from the iconic suited spies of old to today’s AI-driven tools that are transforming Marketing and customer data management. Unlike traditional agents, AI agents don’t need a license to analyze data; they just need structured information and clear goals. There are three main types: conversational agents that handle ...

February 15, 2025

Market News

Ai Agents

Unlock Superior AI Content with RAG: Transform Your Marketing Strategy Today

Creating engaging, on-brand content can be a challenge for Marketing teams when relying on traditional AI tools. They often produce generic, robotic outputs that fail to connect with audiences. Retrieval-Augmented Generation (RAG) offers a solution by allowing AI to reference your brand’s unique knowledge base, ensuring content aligns with your voice and messaging from the ...