Expedia’s Cautious Approach to Agentic, Generative AI: Balancing Innovation with Responsibility in Travel Technology
Expedia Group is leading the way in adopting generative AI and AI agents to enhance its customer experience. As one of the first to collaborate with OpenAI, the company has integrated tools like ChatGPT into its apps and created various AI projects. Shiyi Pickrell, SVP of Data and AI, emphasizes balancing innovation with practical business ...