MicroStrategy Rebrands as Strategy with Bitcoin ‘B’ to Reflect New Focus on Cryptocurrency Investment
MicroStrategy, a longstanding tech company in Northern Virginia, has rebranded itself as Strategy to highlight its new emphasis on Bitcoin. The new name is complemented by a logo featuring a stylized Bitcoin “B.” Founded in 1989, the company has transformed from a data mining software provider to the largest corporate holder of Bitcoin, amassing around ...
