AI Tools and Digital Agents Propel $229 Billion in Online Holiday Sales, New Data Reveals
AI played a major role during the 2024 holiday shopping season, influencing $229 billion, or 19%, of global online sales according to Salesforce. Analyzing data from 1.5 billion shoppers, they found that AI-enhanced product recommendations and customer service drove increased engagement, with mobile orders making up nearly 70% of sales. There was also a significant ...
