Revolutionizing R&D: How Estée Lauder’s ConsumerIQ AI Agent Enhances Data Consolidation and Streamlines Research Processes
Estée Lauder Companies has unlocked 80 years of consumer data in a new AI ecosystem called ConsumerIQ, developed in partnership with Microsoft. This innovative tool allows employees to easily access insights from data collected through surveys, clinical trials, and product usage across its 25 brands in 150 countries. By consolidating this information, ConsumerIQ streamlines research ...
