Articles for tag: advertising technology, AI, Brandtech Group, campaign efficiency, Jellyfish Agency, Marketing Automation, media buying

March 26, 2025

AI Agents at Agency Jellyfish Slash Campaign Launch Times by 65% for Enhanced Efficiency and Faster Results

Jellyfish, a part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across major platforms like Google, Meta, and Amazon. This technology mimics a junior media buyer, significantly speeding up campaign launches by up to 65% and cutting down team sizes from dozens to just a few. The AI ...

March 13, 2025

Market News

Ai Agents

Scope3 Launches Innovative Platform for Managing and Trading AI Agents Efficiently and Securely

Scope3 has introduced a new platform aimed at creating efficient and sustainable media products. The Agentic Media Platform is designed for publishers, adtech companies, and agencies to develop AI agents for media buying. It provides a centralized hub for managing these products and accessing special AI tools, using proprietary data to enhance media quality. The ...