Adobe showcased innovative AI tools at its Adobe Summit 2025 in Las Vegas, part of its “Adobe Sneaks” program targeting enterprise solutions within the Adobe Experience Platform. The new AI-driven tools aim to simplify data analysis, helping businesses gain actionable insights from complex information. Key highlights include Project Slide Wow, which converts raw data into ...
At the Adobe Summit in Las Vegas, industry leaders are discussing the evolving role of AI in Marketing. While some companies are still adapting to current generative AI tools, Adobe is pushing forward with new “agentic AI” features aimed at enhancing creativity and personalization in Marketing. CEO Shantanu Narayen emphasized a “golden age of design,” ...
Marketers today face several challenges, including staff shortages, tight budgets, difficulty in measuring Marketing effectiveness, and a lack of personalization. Alison Wagonfeld, CMO of Google Cloud, suggests that instead of just creating an AI strategy, marketers should leverage AI to enhance their existing strategies. AI can automate repetitive tasks, stretch Marketing budgets by generating images, ...
In 2025, businesses will significantly enhance their use of AI, shifting from basic applications to more advanced initiatives focused on customer experience (CX). The rise of AI agents will play a crucial role in delivering personalized, adaptive experiences that respond to individual preferences and behaviors in real time. This evolution marks a departure from traditional ...
AI is rapidly transforming the Marketing and communications landscape, enhancing efficiency and providing innovative solutions for tasks like content creation and customer interactions. While tools such as ChatGPT and AI-driven chatbots offer speed and personalization, concerns over privacy, copyright, and the need for human creativity persist. Industry experts emphasize that AI should complement human efforts ...
AI is increasingly becoming essential in Marketing and communication, improving efficiency in tasks like content creation and customer interactions. While AI tools like chatbots and content generators offer speed and precision, concerns about privacy and copyright issues persist. Experts believe that despite AI’s advantages, human creativity, empathy, and cultural awareness remain irreplaceable in content creation. ...
AI and Marketing automation work best together, making teams more efficient by handling repetitive tasks and enabling focus on strategy and creativity. This pairing improves campaign integration, allowing for faster launches and smarter decision-making, which leads to higher returns on investment. Furthermore, AI enhances customer experiences by personalizing interactions, resulting in better engagement and loyal ...
In a recent discussion, top Marketing leaders from Seismic, Deepgram, and Sprout Social shared valuable insights on how AI is reshaping go-to-Market strategies. While only about 10% of teams are effectively using AI, those that do report significant productivity boosts, ranging from 10 to 100 times. Key takeaways include starting small with specific projects, hiring ...
AI startup MarkeTeam recently raised $5 million to enhance Marketing efforts for small and medium-sized businesses using AI agents. Last year, they created LinkedIn profiles for their AI agents to demonstrate their skills and attract potential clients. However, LinkedIn removed these profiles this week due to policy violations, highlighting a gap between platform rules and ...
 "The new UCMPMD 2024 aims to eradicate unethical marketing in medical devices, imposing strict penalties for code violations.")
The new Uniform Code for Marketing Practices in Medical Devices (UCMPMD) 2024 aims to regulate unethical practices in the medical device industry. Under this code, Ethics Committees must be formed by device associations to address complaints within 90 days. The code prohibits medical representatives from using inducements to interact with healthcare professionals and restricts gifts ...
