Articles for tag: AI generative technology, Blueshift, Campaign Optimizer, Customer AI Agents, customer engagement solutions, marketing personalization, Predictive AI

April 2, 2025

Blueshift Enhances Customer AI Suite with Intelligent Agents for Improved Marketing Automation and Customer Engagement

Blueshift has introduced Customer AI Agents, part of their Customer AI Suite, to enhance how Marketing teams personalize their campaigns. These agents use automated artificial intelligence to create personalized messages tailored to individual customers, helping brands conduct large-scale experimentation. The first agent, Campaign Optimizer, generates and tests email content variations, ensuring they align with brand ...

April 1, 2025

Market News

Ai Agents

Blueshift Enhances Customer AI Suite with Intelligent Agents for Improved Marketing Automation and Personalized Engagement

Blueshift has introduced Customer AI Agents, a revolutionary tool designed to help Marketing teams execute ten times more personalized experiments efficiently. This innovative feature, part of Blueshift’s Customer AI Suite, uses advanced AI to create and optimize tailored messages based on customer data. A recent study highlighted that many Marketing leaders struggle with effective cross-channel ...

February 26, 2025

Market News

Ai Agents

The Future of MarTech: Embracing AI Decisioning for Enhanced Marketing Strategies and Insights

Marketing personalization has come a long way, moving from traditional methods to innovative solutions like AI Decisioning. This new technology uses AI and reinforcement learning to create personalized Marketing experiences for each customer without relying on rigid rules or extensive segmentation. By continuously adapting based on individual behaviors and preferences, AI Decisioning ensures that every ...

February 26, 2025

Market News

Ai Agents

The Future of MarTech: Harnessing AI Decisioning for Smarter Marketing Solutions

Marketing personalization has come a long way in the last ten years. Traditional methods like audience segmentation often require complex rules and can be costly. Enter AI Decisioning, a new technology that uses artificial intelligence to simplify this process. By continuously learning from customer behaviors, it delivers highly personalized experiences without the need for rigid ...