Articles for tag: artificial intelligence, consumer motivations, customer experience, marketing attribution, Performance Tracking, personalized shopping, retail strategies

Market News

Discover How AI Personal Shoppers Are Revolutionizing Your Online Shopping Experience and Enhancing Consumer Convenience.

Artificial Intelligence (AI) is transforming the shopping experience by acting as personal shoppers that recommend, evaluate, and facilitate purchases. During a recent conversation hosted by ADWEEK and Kantar, experts discussed the shift toward AI-driven retail strategies, emphasizing that brands must align AI recommendations with consumer motivations. AI not only streamlines the shopping process but also ...

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