How AI Bridges the Gap Between Brands and Consumers for Enhanced Engagement and Personalized Experiences
Marketers today face several major challenges, such as staff shortages, tight budgets, difficulty measuring Marketing effectiveness, and the need for better personalization. Alison Wagonfeld, CMO at Google Cloud, suggests that rather than just developing an AI strategy, marketers should integrate AI into their existing strategies to tackle these issues. For example, AI can handle repetitive ...
