At the B2B Summit North America, Forrester released new research highlighting the evolving dynamics of B2B buying. Today’s buyers, who increasingly rely on AI and seek advice from third parties, are reshaping traditional purchasing practices. This shift compels B2B companies to adapt their growth strategies to better engage these diverse buying networks. The research suggests ...
At the recent B2B Summit North America, Forrester unveiled research highlighting the need for B2B companies to adapt to the evolving landscape of buyer behavior. With younger buyers using generative AI and influencers to guide their purchasing decisions, traditional B2B strategies are becoming outdated. The research emphasizes the importance of understanding the complex buying networks ...
Rhei has introduced a unique AI platform called Made, featuring virtual agents like Milo, a creative director, and Zara, a community manager. These AI agents assist users in crafting social media content and engaging with their audiences, promising to enhance rather than replace human creativity. Designed to help influencers fight burnout, Made aims to be ...
In today’s evolving automotive and cryptocurrency markets, understanding costs and trends is essential. Car maintenance expenses can vary significantly across brands, affecting your overall ownership costs beyond the sticker price. Meanwhile, influencer Haliey Welch, known as the “Hawk Tuah” girl, recently launched a meme-based cryptocurrency called Hawk Tuah on the Solana blockchain, which she claims ...
