AI Connects Brands and Consumers: Building Stronger Relationships for Effective Marketing Strategies
Marketers today face several challenges, including staff shortages, tight budgets, difficulty in measuring Marketing effectiveness, and a lack of personalization. Alison Wagonfeld, CMO of Google Cloud, suggests that instead of just creating an AI strategy, marketers should leverage AI to enhance their existing strategies. AI can automate repetitive tasks, stretch Marketing budgets by generating images, ...
