Articles for tag: AI Agents, Automation, B2B marketing, data-driven decisions, Digital Transformation, Go-to-Market strategies, sales efficiency

April 1, 2025

How AI Agents are Transforming Go-To-Market Strategies: Essential Insights for Marketers

AI agents are revolutionizing go-to-Market (GTM) strategies in B2B Marketing and sales. With 75% of businesses embracing AI, many are shifting away from outdated manual processes that hinder growth. AI agents streamline operations by automating prospecting, personalized outreach, and campaign optimization, allowing teams to focus on strategic initiatives. They enhance efficiency, accuracy, collaboration, and data-driven ...

March 4, 2025

Market News

Ai Agents

Demandbase Launches Agentbase: Next-Gen AI Agents for Streamlined GTM Execution and Enhanced Business Connectivity

Demandbase has launched its new platform, Demandbase Agentbase, designed to enhance B2B advertising, Marketing, and sales efficiency through automation. This innovative system connects AI agents that work seamlessly with data to boost pipeline growth and improve alignment among sales, Marketing, and RevOps teams. The initial agent, the Campaign Outcomes Agent, has already demonstrated significant results, ...

February 18, 2025

Market News

Ai Agents

AI in GTM: Insights from CMOs of Seismic, Sprout Social, and Deepgram on What Truly Works in Practice

In a recent discussion, CMOs from Seismic, Deepgram, and Sprout Social shared insights on how artificial intelligence (AI) is transforming go-to-Market strategies. They highlighted that while many teams are still figuring AI out, those successfully using it see dramatic productivity boosts of 10 to 100 times. Key takeaways include focusing on 2-3 specific AI projects ...

February 7, 2025

Market News

Ai Agents

AI Agents and Pipelines: Current Trends, Key Players, and Success Stories in Artificial Intelligence Experimentation

Join us for an engaging panel discussion featuring experienced AI professionals who will reveal how Agentic AI is transforming go-to-Market strategies. We’ll explore which business processes should prioritize AI investment, from refining ideal customer profiles to optimizing channels and personalizing large-scale content. Discover effective ways to measure results with real-time dashboards and learn how AI ...