IMAX, once struggling for acceptance, now thrives globally, transforming cinema into immersive events, as CEO Richard Gelfond reveals ambitions.
IMAX has transformed from struggling for recognition to becoming a leading technology brand in the cinema industry. In a recent interview, CEO Richard Gelfond discussed IMAX’s significant role in the global cinema ecosystem, emphasizing its commitment to creating immersive experiences. IMAX not only presents films but also hosts live events, such as concerts and sports, ...