Matthew Newton, chief architect at CWT, discusses the rise of Agentic AI, a new type of artificial intelligence that can autonomously manage travel bookings and optimize itineraries without human input. While traditional generative AI requires prompts to create content, Agentic AI operates independently, making decisions and collaborating with other AI systems. This innovation will transform ...
During a recent keynote at the AI and Technology for Marketers Conference, Shelly Palmer, CEO of Palmer Group, discussed the future impact of AI on the travel industry. He predicts that AI agents will automate travel bookings based on user preferences, making traditional booking platforms like Expedia potentially obsolete. For instance, AI could book flights ...
This article explores how AI agents are set to enhance online travel agencies (OTAs) rather than replace them. Experts, including Mario Gavira from Kiwi.com, argue that OTAs will benefit from their strong Market presence, financial stability, and technological infrastructure, making them vital partners for AI platforms. Major tech companies like Google and Microsoft are investing ...
