Aston Martin Elevates Maaden as First F1 Principal Partner for Enhanced Brand Collaboration and Racing Innovation
The Aston Martin Formula One team has announced an expanded partnership with the Saudi mining company Maaden, making it their first principal partner. This collaboration aims to enhance brand visibility through trackside content and digital campaigns, while also focusing on educational initiatives and regional promotion for Saudi Arabia. Additionally, Aston Martin has partnered with Coinbase, ...
