Diageo blends tradition and technology, launching an AI-driven tasting experience for its Single Malt Special Releases 2024 collection.
Diageo, the owner of Johnnie Walker, is using artificial intelligence to enhance its Single Malt Special Releases 2024 Tasting Experience. The innovative ‘FlavorPrintConnect’ technology combines whisky-tasting kits with an AI-driven digital masterclass, allowing participants to compare tasting notes and receive personalized recommendations based on their flavor preferences. The tasting kit, featuring four 200ml whisky samples ...
