Articles for tag: Adobe, AI Agents, audience optimization, customer experience, digital personalization, Experience Platform, Marketing Automation

March 18, 2025

Adobe Enters Agentic AI Market with Innovative Platform and Prebuilt Agents for Enhanced User Experience

Adobe has introduced AI agents to its Experience Platform, offering marketers a tool to enhance customer experiences. Alongside the launch, Adobe presented 10 prebuilt agents designed to assist with tasks like audience optimization, content creation, and customer journey management. This move aligns Adobe with other key players in the AI space, aiming to automate specific ...

March 18, 2025

Market News

Ai Agents

Adobe Enters Agentic AI Market with New Platform and Prebuilt Agents for Enhanced Productivity and Innovation

Adobe has recently introduced AI agents to its Experience Platform, enhancing their tools for marketers. This addition includes ten prebuilt agents that help with various tasks such as audience optimization, content production, and customer journey fine-tuning. By integrating these generative AI tools, Adobe aims to improve personalization on a large scale, ensuring that brand interactions ...