Expedia Embraces Agentic Generative AI with Caution for Enhanced Travel Experiences and Innovation
Expedia Group is pioneering the use of generative AI and AI agents, having collaborated with OpenAI since 2022. The company integrated ChatGPT into its customer apps and launched a generative AI playground for employees to explore various AI tools safely. This initiative has seen over 10,000 user sessions and nearly 200 AI agents created. Expedia ...