Articles for tag: AI in Advertising, Brandtech Group, campaign optimization, digital marketing tools, Jellyfish Agency, Media Buying Automation

Market News

AI Agents at Agency Jellyfish Reduce Campaign Launch Times by 65% for Faster Marketing Solutions and Enhanced Client Results

Jellyfish, part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across platforms like Google, Meta, and Amazon. This technology streamlines campaign setups and performance optimization, cutting launch times by 65% and reducing the need for large teams. AI agents replicate the tasks of junior media buyers, allowing for ...

Market News

Maximize Marketing Success: Deploy AI Effectively with Insights from The AI Agent Playbook for Strategic Growth

Artificial intelligence (AI) is transforming the Marketing landscape, helping professionals save time and resources rather than replacing jobs. To effectively integrate AI into your Marketing strategy, it’s essential to understand when and how to use AI agents. These tools excel in situations requiring quick, data-driven decisions, like optimizing ad bids or managing multi-channel campaigns. However, ...

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