Adobe Enters Agentic AI Market with New Platform and Prebuilt Agents for Enhanced Productivity and Innovation
Adobe has recently introduced AI agents to its Experience Platform, enhancing their tools for marketers. This addition includes ten prebuilt agents that help with various tasks such as audience optimization, content production, and customer journey fine-tuning. By integrating these generative AI tools, Adobe aims to improve personalization on a large scale, ensuring that brand interactions ...