Articles for tag: Antitrust, Declaring, Dominance, Dramatic, Engine, Faces, Google, Lawsuit, Monopoly, Prior, Ruling, Search, Tech, Threatening

Google faces a dramatic antitrust lawsuit threatening its ad tech dominance, following a prior ruling declaring its search engine a monopoly.

One month after a judge ruled that Google’s search engine operates illegally as a monopoly, the tech giant is facing another antitrust lawsuit concerning its advertising technology. The U.S. Justice Department claims that Google maintains a monopoly by controlling both sides of the advertising transaction, which leads to higher fees for publishers and advertisers. As ...