Articles for tag: AI strategies, Consulting, Customer Data Platforms, data analytics, data integration, data transformation, Hightouch

Market News

AI Agents Accelerate Composable CDP Implementation by 7X: Transform Your Customer Data Strategy Today

As a consultant with extensive experience in data strategies, I’ve witnessed significant changes in the industry, particularly with the rise of AI agents. At my firm, Mammoth Growth, we’ve successfully integrated AI agents into our data and analytics processes, achieving remarkable results. We’ve reduced implementation time from five weeks to just five days and cut ...

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Google Cloud Elevates Analytics Solutions at Next 2025 Conference for Enhanced Business Intelligence and Data Insights

At the Google Cloud Next 2025 conference, significant advancements were announced for BigQuery, Google’s data analytics database. Key innovations include new automated AI agents that assist with data science and engineering tasks, along with enhanced processing engines that enable simultaneous SQL and AI queries. A new knowledge engine uses metadata to provide relevant suggestions to ...

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Transforming Data Analytics: How ThoughtSpot’s ‘Spotter’ AI Agent is Shaping the Future of Business Intelligence and Insights

ThoughtSpot has enhanced its Spotter analytics platform by introducing new features focused on deep reasoning and data literacy. These upgrades allow users to gain deeper insights by asking “why” questions about their data, making analytics more accessible and useful for everyone. Spotter aims to provide the analytical skills of a data analyst directly to business ...

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Celonis and Microsoft Expand Collaboration to Enhance Process Intelligence Through Microsoft Fabric Integration

Celonis has expanded its collaboration with Microsoft, bringing powerful process intelligence features to Microsoft Fabric users. This includes a seamless zero-copy integration that allows users to easily access and analyze process data within their Microsoft environment. This integration not only simplifies data handling but also reduces costs while ensuring data is readily available for analysis. ...

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Enhance Your Marketing Strategy: 6 Steps to Leverage AI Agents Effectively

Discover how to enhance your Marketing strategy with AI agents in six simple steps. This article highlights the transformative role of artificial intelligence in automating tasks, personalizing customer interactions, and analyzing consumer data. Learn how AI can help marketers optimize advertising, create engaging content, and improve lead scoring, thereby boosting sales efficiency. By harnessing AI ...

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Databricks Collaborates with Anthropic and Palantir to Enhance Enterprise AI Solutions and Innovation

Databricks has formed a partnership with Palantir to enhance its data lake services, integrating Anthropic’s Claude language models. This five-year alliance aims to improve how large language models are fine-tuned, making it easier for businesses to create AI agents that cater to their specific needs. Databricks’ CEO, Ali Ghodsi, emphasizes that this integration will enable ...

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Databricks and Anthropic Partner to Enable Businesses in Building Advanced AI Agents for Enhanced Efficiency and Innovation

Databricks has formed a five-year strategic partnership with Anthropic AI to enhance their Data Intelligence Platform by offering Anthropic’s latest AI models, including Claude 3.7 Sonnet. This collaboration allows businesses to utilize advanced AI reasoning tools through major cloud providers like Amazon Web Services, Azure, and Google Cloud. The partnership aims to help enterprises develop, ...

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Enhance Productivity with Microsoft 365 Copilot: Unlocking the Power of Analyst Agent for Intelligent Insights and Collaboration

Microsoft’s Analyst, a new feature within Microsoft 365, acts as a virtual data scientist, making advanced data analytics easily accessible. Traditional language models often struggle with complex, messy data like Excel sheets or CSV files, leading to confusion and missed insights. However, the Analyst leverages an advanced reasoning model that iteratively examines data, hypothesizes, and ...

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