Future of CRM in 2025: Beyond AI and Agents for Enhanced Customer Relationships
The future of Customer Relationship Management (CRM) is centered on improving data quality instead of focusing solely on advanced technologies like AI. Industry experts, including Michael Fauscette, Sheryl Kingstone, Liz Miller, and Rebecca Wettemann, emphasize that CRM success depends on effectively managing and utilizing data. They argue that, despite the buzz surrounding AI, it is ...
