The future of Customer Relationship Management (CRM) is more about improving data management than just using advanced technologies like AI. In a discussion featuring industry experts, it was emphasized that successful CRM depends on how effectively we handle and govern our data. Sheryl Kingstone highlighted that data is the key asset organizations need to focus ...
The future of Customer Relationship Management (CRM) is centered on improving data quality instead of focusing solely on advanced technologies like AI. Industry experts, including Michael Fauscette, Sheryl Kingstone, Liz Miller, and Rebecca Wettemann, emphasize that CRM success depends on effectively managing and utilizing data. They argue that, despite the buzz surrounding AI, it is ...
Salesforce is emerging as a key player in the artificial intelligence (AI) space, potentially tapping into a Market worth trillions. Led by Marc Benioff, the company has expanded from customer relationship management to include various data-centric tools through strategic acquisitions like MuleSoft, Tableau, and Slack. Salesforce is now focusing on “agentic AI,” which uses data ...
As AI technology rapidly evolves from simple chatbots to advanced reasoning agents, companies are racing to incorporate these innovations into their products. Major players like Salesforce and Microsoft are enhancing their enterprise software with AI features to remain competitive in a multi-billion dollar Market. Salesforce’s CEO, Marc Benioff, is particularly focused on rolling out Agentforce, ...
