Articles for tag: advertising technology, artificial intelligence, Campaign Performance, digital marketing, Jellyfish, media buying, Optimization Strategies

March 31, 2025

Unlocking Media Buying Success: Inside Jellyfish’s AI Agents Revolutionizing Digital Advertising Strategies by 2025

Artificial intelligence is set to transform advertising by taking on key roles in creative development, media buying, optimization, and reporting. Recently, Jellyfish has embraced this change by rebranding itself and introducing AI agents that purchase media on major platforms like Google, Meta, and Amazon. This innovative technology aims to streamline the advertising process, making it ...

February 25, 2025

Market News

Ai Agents

Enhancing Marketing Automation: Aligning AI Agents for Improved Efficiency and Customer Engagement

AI is transforming Marketing by boosting efficiency and enhancing automation. By taking over repetitive tasks, AI allows Marketing teams to concentrate on strategy and creativity. When AI tools are integrated with Marketing automation, businesses can launch campaigns quicker, make smarter decisions, and enjoy better returns on investment. The collaboration between AI and Marketing automation also ...