Articles for tag: agentic workflows, AI Agent Studio, campaign optimization, Customer Journey, generative AI, Marketing Automation, Zeta Global

March 29, 2025

Zeta Global Unveils Agentic Workflows to Enhance Marketing Automation and Boost Customer Engagement

Zeta Global has introduced AI Agent Studio, a set of innovative generative artificial intelligence tools designed to enhance Marketing efforts. This platform allows users to choose and customize AI agents and connect them to perform sophisticated Marketing tasks. With Zeta’s Agentic Workflows, marketers can automate critical activities like programmatic media optimization, customer journey enhancement, campaign ...

March 26, 2025

Market News

Ai Agents

AI Agents at Agency Jellyfish Reduce Campaign Launch Times by 65% for Faster Marketing Solutions and Enhanced Client Results

Jellyfish, part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across platforms like Google, Meta, and Amazon. This technology streamlines campaign setups and performance optimization, cutting launch times by 65% and reducing the need for large teams. AI agents replicate the tasks of junior media buyers, allowing for ...

February 26, 2025

Market News

Ai Agents

The Future of MarTech: Harnessing AI Decisioning for Smarter Marketing Solutions

Marketing personalization has come a long way in the last ten years. Traditional methods like audience segmentation often require complex rules and can be costly. Enter AI Decisioning, a new technology that uses artificial intelligence to simplify this process. By continuously learning from customer behaviors, it delivers highly personalized experiences without the need for rigid ...

February 24, 2025

Market News

Ai Agents

Future-Proof Strategies: What Smart Brands Will Know by 2025 for Success in a Changing Market

By 2030, almost half of all jobs will involve AI, with a significant impact already visible in digital Marketing. Companies using AI in their Marketing strategies are seeing cost reductions of up to 35% and increased audience engagement. Many businesses have adopted AI, but few have fully harnessed its potential. AI agents analyze data rapidly, ...