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April 17, 2024

Marriott’s European Expansion: 100 New Hotels, 12,000 Rooms by 2026

Marriott International is set to expand its European portfolio by nearly 100 properties and over 12,000 rooms by 2026, focusing on hotel conversions and adaptive re-use projects. This ambitious expansion, representing over 40% of Marriott’s development projects in Europe, reflects the confidence of owners in the company. Marriott’s growth strategy in Europe is primarily through ...