B2B Organizations Must Embrace AI and External Influencers to Meet Modern Buyers’ Evolving Needs
At the recent B2B Summit North America, Forrester unveiled research highlighting the need for B2B companies to adapt to the evolving landscape of buyer behavior. With younger buyers using generative AI and influencers to guide their purchasing decisions, traditional B2B strategies are becoming outdated. The research emphasizes the importance of understanding the complex buying networks ...
