Evolving B2B Strategies: Embracing AI Agents and Influencers for Modern Buyer Alignment
At the B2B Summit North America, Forrester released new research highlighting the evolving dynamics of B2B buying. Today’s buyers, who increasingly rely on AI and seek advice from third parties, are reshaping traditional purchasing practices. This shift compels B2B companies to adapt their growth strategies to better engage these diverse buying networks. The research suggests ...
